The Project

C R Laurence of Europe is the leading supplier to the glazing, architectural, railing, construction industries.  With over 50,000 products, C R Laurence is a global organisation with locations in North America, Europe and Australia.

Their European operations are located in Rochdale where they boast a state of the art office and storage facility.  Collective Agency PR were contracted to launch their new Taper-Loc System into the UK market with media releases to trade and business press and also to produce a series of case studies to showcase the system in operation.  These case studies were also sent to trade press who used them extensively in targeted publications.

Following a successful launch of C R Laurence's new TAPER-LOC Glass Balustrade System, Collective Agency PR promoted a new installation at the Imperial War Museum, London which featured extensively in trade press.  We organised a photo shoot at the museum where the product was insitu and we chose this project because of its obvious iconic appeal and also because the product was shown in its best light to ensure photographs and case studies were high quality and could be used by the marketing department and sales teams.