The Project
Media City in Salford Quays is already home to some of the most recognised institutions in the UK such as the BBC and ITV, and is now a thriving commercial and residential area, boosting £1.4 billion of investment. X1 Developments commissioned The Collective Agency to produce visuals and a promotional video to showcase their new residential development in the heart of Media City. Featuring four iconic towers, the new development would incorporate a mix of 1, 2 and 3 bedroom apartments, with commercial and retail units with private underground parking.
The Solution
Stunning CGI graphics, visuals and an inspiring soundtrack bring the development to life for potential buyers. It promotes the development in the best possible way to achieve maximum awareness in a visually stunning way. New technology also played its part in bringing this development to life, with the use of drone camera, which captures perfectly the surrounding area, to provide context and to excite potential buyers.