For over five decades, Kilsaran International has supplied its bespoke and innovative concrete products to the commercial market, helping to shape the landscape from its historical base in Ireland and now the UK.
The brief was to help raise awareness and the profile of the Kilsaran brand as it launched into the UK market. With some big names already established in the UK, it was important to implement a strategy which would make a big impact in both trade, consumer and business media.
Collective Agency PR secured coverage in trade and business media to the equivalent advertising value of over £33k in a three month period with a readership figure of over 720,000. Media releases included the launch into the UK market, new appointments at the company and thought-leadership articles on permeable paving with Q&As with key team members. We also wrote and produced a series of case studies on completed construction projects which were used in marketing materials on their website and distributed to trade press.
What the client says
“We worked with Collective Agency PR to raise awareness of the launch of Kilsaran International into the UK market. Their construction industry expertise and specific industry media contacts ensured we achieved the necessary coverage in both business and trade press, effectively putting the Kilsaran name firmly on the UK map.”
Robert Taylor, UK Director | Kilsaran International